Tuesday, February 20, 2018

Black Rifle Coffee Reviewed

Good Coffee Supports Veterans

Coffee Made With Vets in mind. Image courtesy of Pixabay.com
Black Rifle Coffee is more than just a good cup of brew for your enjoyment, it is a company with a purpose that I can get behind and I think you might, also. 

I have reviewed several blends of coffee over the years and that is because I really do love a good cup of coffee. Recently, my husband saw a piece on television that piqued his interest and he ordered a variety pack of coffee from the Black Rifle Coffee Company. We have not been disappointed with the coffee and we are happy to support their mission.

What? A coffee company with a mission? Well, I guess most do have a mission and that would be to sell a lot of coffee. Am I right? This company is different. Oh sure, they want to sell a lot of coffee but let me explain about these guys. 

The company was started by military veteran Evan Hafer in his garage with about $1800 dollars as working capital. He wanted to create good coffee because during his tours in Iraq and Afghanistan he found that the option for coffee was pretty awful and he loves a good cup of 'Joe'. Then he had an idea that he presented to one of his veteran buddies. What if, they made coffee and employed veterans in the process? There are many unemployed vets around the country that they would like to help, not with handouts but with employment. That is where the dream started and it is working!

Right now, they have two actual stores that employ veterans along with a manufacturing facility that also employs vets. They are working on getting more stores built around the company and have gained quite a presence with online sales. The last report that I saw says that they have something like 104 employees with that number including about 47 or more veterans. Another thing that I like about these guys is that they also have several women in the company, many of which are in upper management.

So, what about the coffee? Well, I'm here to tell you that it really is good! In our variety pack we received:

  • AK47 
  • JB (Just Black)
  • BB (Beyond Black)
  • SS (Silencer Smooth)
All of them make a great tasting cup of coffee! My favorite is the AK47 with a solid boldness about it. My husband likes all of them but his favorite is the JB blend. There are other blends that we can try but we wanted to start with the variety pack first. 

I like that this company was formed by Veterans of our military and that they support the hiring of veterans in their company. They know first hand what a soldier goes through when he or she returns from deployment in war torn areas. PTSD, disabling injury, and depression are common in Vets from any conflict. Who better to help them cope than people who have been through the same experience?

Some find the company a little controversial because of their support of guns. I personally do not. These guys were in our military, they put their lives on the line and of course they know guns. It was very much a part of their jobs while they served our country. To me, that isn't something to condemn them for, we should applaud that they are providing opportunities for their fellow veterans while operating a worthwhile business. 

I think that families that have members who have served will appreciate this company and its goals along with getting the pleasure of drinking a really great cup of coffee. 





Note: The author may receive a commission from purchases made using links found in this article.

3 comments:

  1. We have also purchased Black Rifle Coffee in the past and most definitely support their mission. My husband even has one of their enamel mugs. He uses it frequently when he lights a fire outside because it can sit on top of his fireplace with being damaged. However, I had no idea their coffee was available through Amazon. Very cool indeed!

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  2. Love the concept of a company begun by veterans who now employs veterans. Anything that helps our military men & women during and after serving our country is okay in my book. Thanks so much for bringing this company and their coffee product to my attention, Beverly.

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  3. Bev, thank you so much for this review. I've heard of the coffee and the company. And I love their mission too. Thank you for spreading the word.

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