Authors Need To Market Their Work
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What I like about this book by Tee Morris and Pip Ballantine is that it is written in an easy to understand format. As I said, I'm not new to social media but even if I were the content would be easy to understand. They do a really good job of explaining how each option works and best practices for a writer to use on each platform. They cover blogging, podcasting, Twitter, Facebook, Tumblr, Google+, YouTube, Pinterest and Instagram. Do they recommend that you try to use all of them? Actually, no. They understand that if one were to try to have a solid presence on all of them; there would be no time for the actual writing of the books. They suggest that you pick the three that you are most comfortable with and go from there.
As I am studying this book, I feel confident with their advice. They are both authors in their own right and I can tell by the content that they actually use social media to promote not just this book but a series of books that they have co-authored together. I don't know about you but for me that is huge. I'm sure that you have experienced the same as I have over the years with getting advice from a so called expert who has less experience than you do when the dust all settles.
I really like that the authors break down the formats and give realistic time frames for using them. Having experience with most of these social media networks, I can tell that they are giving good information on the time that can be invested in working with the different options. They are even honest about having invested a lot of time on a few of them and figuring out that for their needs and their time constraints, it wasn't worth it. That doesn't mean that you will come to the same conclusion because we all have different styles and comfort levels. I do appreciate their honesty in the results for themselves!
Now, I realize that not all of you are planning to write a novel or a work of non-fiction; that being said I do know that many of you have a strong online presence either contributing here on Review This or your own sites. Perhaps you contribute on another multi-user site. My point is that much of the information will be beneficial for your online work as well.
I know in the past, I have tried to have a presence on all of the social media sites. It doesn't take long to get burnt out trying to keep up. Reading a book like Social Media For Writers is helpful in reminding us of what it is we want to accomplish and the audience we are trying to reach. This book gives some realistic advice on coming up with a strategy that is not overwhelming and that with the proper effort put forth should offer a successful result. It is not going to happen overnight but with dedication and a good plan, it can happen.
I am finding this book very helpful and I think that many of you will, also. I know I am changing my strategy after having read it. I am going to concentrate on three platforms and not worry about all of the others. How about you? If you were going to limit your marketing to three platforms, which would you be willing to invest your time in?
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