Pinterest is one of the fastest-growing social media sites on the web. Follow these best practices to get your business noticed and achieve Pinterest success.
Of all the social media channels on the web, Pinterest has become the popular marketing site for small business owners, artists, designers and home-based crafters.
It is estimated that Pinterest will reach 47.1 million users in 2015. That's more than 25% of all social media users. And, these numbers are expected to grow to a user base of 59.3 million by 2019.
If you haven't joined Pinterest, you may want to seriously consider joining the crowd. But, before you do, take some time to create a Pinterest plan. If you're already on Pinterest, it may be time to review your plan.
Here is our review of the best practices to bring success on Pinterest.
Niche Your Pinterest Account
As web marketers, we're always told to "Find your niche." A niche is a fancy way of saying, "Stay on topic." And another way of saying, "develop a theme." Your niche/topic/theme is your business, art, craft or hobby.
While setting up your Pinterest account, make sure that your profile description, board titles and board descriptions always follow your main theme. And, create boards that encompass all of the areas that follow that theme to niche down your boards.
TIP: When you have pins that don't pertain to your niche but you want to add them to a board, create a secret board where only you can see those pins. Or, create a separate Pinterest account for your personal and fun sharing.For example, if you sell crochet craft items, build Pinterest boards around the types of items you crochet and other items that support your craft. This could include boards for crochet baby gifts, crochet plush toys, crochet tips and tricks, and crochet yarns.
Think of your Pinterest account as a department store and your boards are the different departments within your store.
Create Descriptive Boards
Pinterest boards with descriptive titles are more likely to be noticed by other Pinterest users and by the search engines. Write board titles that accurately describe the types of pins found on the board. And, don't forget to add a short description that offers more information about the board.
This may seem like a lot of work but visitors to your Pinterest page will appreciate the added descriptions. Adding titles and descriptions can turn a boring Pinterest page into an interesting and informative place where people will gather to find useful pins.
Design Eye-Catching Images
Pinterest is a visual place and the best looking images get the most notice. If you don't have any graphic design skills, this may be the most challenging Pinterest best practice that you'll encounter. But, don't give up hope, there are many online tools that will help you create incredible Pinterest graphics.
When creating images for Pinterest, keep these tips in mind:
- Use clear photographs that accurately portray the pin.
- Make images large to make your pins stand out from the crowd.
- Add text to add more description.
Find Group Boards in Your Niche
There are two ways to grow your following. The first is to promote your Pinterest account and pin regularly. The other way, and an easier way, is to find group boards that match your niche and interests. When you add your pins to a group board, you reach every follower of every member of that group board. And, you may make some new friends in your niche that will help you in your cross-promotion efforts.
Post on a Regular Schedule
This is the most difficult part for many people. It's easy to get started and it's easy to pin for a while. But, as time goes on, life and work get in the way. Don't get caught in the trap of putting off your pinning until tomorrow. If you have to, set a schedule and pin by it. Even if you can only spend a few minutes a day, make a schedule and stick to it.
If you find it difficult to keep up your Pinterest enthusiasm, join a Pinterest networking group.
Join a Pinterest Networking Group
It's not always easy playing the social media game and finding a method that fits your marketing style. One of the best ways I've found to stay focused and find synergysm is to join a Pinterest networking group.
A new Pinterest network group that showed up just a few months ago and has achieved awesome success is Pinterest Party. Pinterest Party is not one of those "you share mine and I'll share yours" kind of groups. The group administrators have daily activities that help members stay active, keep their Pinterest page interesting and grow their exposure.
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