Saturday, June 20, 2015

One Hermit Crab Takes on the World with His Message of Hope; 'Stop Crabbin'

Terry the Hermit Crab Hires a Public Relations Representative to Help Spread the Word about his Dream to Morph the
Terry's Motivational Products Here
Grumpy

Terry the Hermit Crab has a purpose, and he's on a mission to morph the grumpy!
Terry was quietly resting in his aquarium one day when his little hermit heart filled with meaning: He suddenly realized his life purpose...He jumped up and down (in his mind) then sauntered over to his buddy, fellow aquarium mate, Marcel, to tell him his plan!
It went like this..."Marcel, Marcel, OMG, I know what I need to do now....I'm meant to spread happiness and tell people to STOP CRABBIN'
Terry's Motivational Tip Greeting Cards!
Marcel abruptly yawned (in his mind) and after several "ho hums" told Terry that he could not possibly succeed without a solid internet marketing plan. Terry really has trouble with Marcel's negative thinking, and without any qualms told him he didn't need any of this "so called marketing" cause "he knows people, who know crabs, who know people".
Now, as you can tell Marcel won this battle and convinced Terry he needed a product page, a website page, effective SEO (Marcel has all the buzz words down), effective backlinks, and lots of fans who will make him go socially viral.
Terry was upset with Marcel's commercial approach and only wanted to spread the word with his tiny little hermit crab voice, until he realized he didn't have a voice! Marcel wiped away Terry's hermit tears, and told him, that going commercial would not compromise who he is or his positive message and that he knew the perfect person to get rolling on this! Our caretaker Jared is too busy writing music, but I'm calling his Mom, Barb...she can help us..she knows about this marketing stuff!

Barb Meets with both Hermit Crabs, Terry & Marcel

The Meeting was Tense but Productive

Well, it was an honor to be hired by these two crabs to help get Terry's message out. After meeting with Terry and Marcel, I must say, I was totally impressed with their ability to articulate exactly what they wanted to promote.
Now if you read the first the section you already know that Marcel the Hermit Crab is very much about the business and promotion side of things, and at this point only wants to work behind the scenes. I'm hoping he'll change his mind! I'm working on it. Terry on the other hand is all about the message he so vehemently wants to promote, which as you know is "Stop Crabbin". I will attest that Terry is very genuine about wanting to achieve world happiness...He's no Miss America, but he means what he says.

Terry the Hermit Crab's Photo Session
STOP CRABBIN' - Terry's Motivational Poster

Well Terry made it very clear that I wouldn't get a great photo of him unless his aquarium was completely revamped. So after extensive remodelling of his classy home, he was stoked and ready to roam.

With their aquarium shining, I settled in for Terry's big photo session. After an a hour of watching Terry and Marcel wander with speed and agility (like Hermit Crab Ballet) through their home, I was able to finally get the photo that Terry is most proud to tag onto his message...Stop Crabbin'.
Terry hopes you like the photo of him climbing the tree, 'cause he's very proud of his climbing skills...oh, and he's very pleased with how nice his eyes look.

Terry Decides on a Motivational Poster

Terry is such a stubborn Hermit Crab! He insisted on a Poster as his first Product. From where he sits, there seems to be a lot of walls, so he figures motivational hermit crab wall art is a breakthrough idea. I tried to explain to him that the world isn`t exactly how he sees it, but he thinks my perspective is the perspective that`s skewed. Arguing with a Hermit Crab seemed pointless, and after all he`s the boss.
Terry the Hermit Crab's Motivational Tip Classic White Coffee Mug
Stop Crabbin' Coffee Mug

STOP CRABBIN' Coffee Mug

Terry knows how some people wake up grumpy, so naturally a coffee mug made his shortlist of products. Grouches in the morning make up a huge percentage of people (so Terry says), and his purpose to de-grouch the world just wouldn't be complete without addressing the morning crowd!

A Hermit Crab Binder for School

Terry wants to have a positive influence on young people, and remind them that getting an education is critical to building their future. His buddy Marcel the Hermit Crab has a fabulous business mind acquired from business crab college.




Note: The author may receive a commission from purchases made using links found in this article.

12 comments:

  1. Love this! What a great marketing approach with a message!

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  2. Love this! What a great marketing approach with a message!

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  3. What a very entertaining and enjoyable article! I am so glad that Terry got his debut and opportunity. I know I am smiling now (not being crabby at all!)

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    1. Cynthia, lol, Terry is very happy to hear that - he wants to leave his mark on the world :)

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  4. Well, it's obvious Marcel knows what he's talking about as Barb does know all about this marketing stuff and she is not the least bit crabby!

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    1. Thanks for stopping by Ruth - some days I need Marcel's Mug though lol

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  5. What an original and fun marketing plan. Terry certainly has a worthwhile message.

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  6. Loved this! What a fun way to talk about marketing. And Terry's message certainly needs to reach the world! Very clever and entertaining!

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