 |
| A Review of Newbie TikTok for Business Tips |
In my last post, I talked about how I was just starting out with my plunge into the world of TikTok.
Today's post will expand a bit further on some of the additional things I've learned.
The Previous Post Focused on How You Can Upload Photos to TikTok, Versus Creating Videos
Many who stay away from TikTok for Business do so because they don't want to put themselves on video.
Most of us small businesses can't afford to hire companies to create videos, so we believe TikTok is not a viable business tool.
I was like most everyone: I thought TikTok only worked for video creations. Having said that, uniquely interesting, useful, and even funny video creation is the best way to market for business on TikTok.
However, because I write Riddle Books featuring my own written riddles, I found myself potentially being an exception to that rule.
Using TikTok to feature my riddles is an excellent marketing tool.
I upload my created graphics for each riddle, then enhance their interest with special fun characters and music.
Do you have interesting images you could enhance and promote on TikTok?
You can enhance your photos with:
- Text to Speech
- Voice Over (if you want to use your voice)
- Special Elements (funny icons etc)
- Text
- Background Music
Did You Know There Are Places Online to Get Royalty Free Video?
I hadn't really thought about it before ... that I could access royalty-free video just like we access royalty-free photos.
The two places I've used so far for photos and videos are Pixabay.com and Pexels.com. Be sure to check the commercial license use for each image and video.
When you select a video for TikTok, use a vertical video.
Newbie Ways to Use TikTok for Your Small Business - Ask Yourself These Questions:
1. Do you have premade, attractive graphics that people would find interesting to look at?
If the answer is yes, consider TikTok. Enhance that photo with special elements and background music.
Here's an example of one of mine on TikTok.
2. Do you have text that you've incorporated on your photo?
If the answer is yes or no, consider TikTok. With TikTok, you can add text to your photos, so there's no need to make photos with text if you prefer not to.
Here's one of my riddles on TikTok with a plain photo background, text entered from TikTok, with text-to-read activated, directly on TikTok:
3. Would adding text to a stock video be appealing for your product or brand?
If the answer is yes, consider TikTok. I'm currently experimenting with this by putting riddle text typed onto the background of stock videos. It's working artistically so far.
Here's an example of one of my riddles on TikTok using a stock video.
4. Are you able to make short videos from your cell phone?
If the answer is yes, consider TikTok.
These videos don't have to be fancy.
Just panning my backyard, I was able to put a short background video together.
I uploaded that short backyard video to TikTok, and commenced the creative journey. You can view that riddle here.
Here's an Example of One of My Riddle Graphics Used on TikTok:
Check out how I enhanced this for TikTok
