Wednesday, July 19, 2017

Hallmark's A Century of Caring Book Review



Hallmark's History: Celebrate A Hundred Years With Hallmark


Hallmark: A Century of Caring by Patrick Regan is truly a magnificent book about a company which was shaped by and which helped shape America. It covers everything from the very beginnings of the company with a young man and some picture postcards in a box to the third generation, which runs this company today. This ample-sized coffee table-style book features plenty of interesting information, is packed with amazing photographs and features a bonus DVD with a full length Hallmark Hall of Fame movie, The Magic of Ordinary Days.


Any fan or collector of Hallmark would thoroughly enjoy this beautiful book as would those with a simple curiosity of how Hallmark came to be the company that it is today. On this page, you will find more information about the book and a quick video peek into Hallmark's 100 year history.




The Hallmark family were really the Halls and a hundred years ago, they lived in poverty and tried to eek out a living in a small town in Nebraska. Move forward a hundred years and you find the family has created a once truly unique company. The book, Hallmark: A Century of Caring, tells the story of this American institution and how it came to life because of dedication to hard work, good values and caring for employees and customers.

It features a lovely introduction from poet Maya Angelou and takes you on a trip from Norfolk, Nebraska to Kansas City, Missouri, the town in which Hallmark finally settled. Learn about the company in good times and in bad, with the bad times including both war and depression through which the company continued to grow.

A hundred years after its inception, the company looks forward to a different future. This book celebrates what is an "iconic American company."


Founder


This short video is an interesting one minute of Hallmark history with the company's founder, J.C. Hall.






Contents


Hallmark: A Century of Caring marked Hallmark's 100 years and shares the history of the company including the Hall family and its employees and how they created a brand with world-wide renown. It is broken down into ten sections or chapters, each of which tells how Hallmark was a reflection on what was happening in America at certain time periods, how those events helped Hallmark become what it has become and the effect that Hallmark had on the country. It is a large hardcover book and it is beautiful. The chapters include:

Starting From Scratch (1891-1909)
That Kansas City Spirit (1910-1915)
Building Business and Breaking Ground (1915-1932)
Hanging Tough in Hard Times (1933-1951)
The Power of Association
Coming of Age (1951-1966)
The Hallmark Hall of Fame
The Modernist (1966-1980)
Traditions, Transitions, Expansion and Explorations (1981-2002)
A Second Century, A Third Generation (2002 and Beyond)


Review


Dr. Maya Angelou said, "I have read few biographies that have moved me as much as the Hall family saga."

It comes HIGHLY RECOMMENDED by buyers and also by me.  There's nothing to object to in this book, in terms of sex and violence anyway, and it is a peek into an iconic American company.

It is my understanding that this book was initially given as a gift to the employees of Hallmark on the company's 100th birthday but that some of these books were also made available through Hallmark Gold Crown stores and Andrews McMeel Publishing. Fortunately for Hallmark fans and collectors, it is now available here from Amazon, too.


The Magic Of Ordinary Days


The Magic of Ordinary Days caught me off guard. That is, I found it in the back of this book and put it in the DVD player when I was expecting to putter around and get a few other jobs done. Unfortunately, that was not the case as I was quickly absorbed into this beautiful story of a man who takes in a woman from a faraway town in order to have a wife and provide a stable home for both the woman and her unborn child.

When I looked at the Amazon customer reviews, I discovered that I was not the only one who enjoyed this movie. If you enjoy Hallmark movies, you will, no doubt, enjoy this one and, if you buy the book Hallmark: A Century of Caring, you receive a free copy of this excellent movie, too.


You can order your copy of Hallmark's A Century of Caring by clicking right here.

How has Hallmark touched your life?


See you at the bookstore!
Brenda




More Hallmark Reading


Christmas in Conway (2013) 
Remember Sunday (2013)
Hallmark's Beyond The Blackboard Movie Review

Author's Note: Originally published elsewhere in 2010.



Note: The author may receive a commission from purchases made using links found in this article.

4 comments:

  1. Brenda, this looks like a marvelous book. The Hallmark Company seems like a solid institution as I've been familiar with the name, their stores and it's products, and the Hallmark movies all my life. I had no idea it was now 100 years old! Fascinating!

    My daughter, an artist in St. Louis, has even applied to the Hallmark Company in Kansas City to be a freelance artist for them. She would LOVE to design cards for them.

    Thanks for this terrific review. I'm now anxious to read the book.

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  2. If anything bears the Hallmark name, I know it can be trusted and will be exceptional. I love the Hallmark movies and the greeting cards. I had no idea the family had once lived in poverty. What a wonderful story. Plus, that DVD sounds like a very enjoyable movie all by itself. I cool that you get it free with the book.

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  3. Oh Brenda what a lovely review. Like many people believe the Hallmark name says a lot. I have enjoyed cards and gifts and the ever lovely Hallmark movies over the years. They are truly a great American Company that has touch the lives of many people, me included. Thank you for this lovely review.

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  4. I have a friend who would enjoy the Hallmark History book! This would make a very original gift - adding it to my family gift board!

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