I Live What I Write - This is Real |
As the Green Living Contributor for Squidoo, I often go in
search of articles and reviews to feature.
My ultimate goal is to promote exceptional content energized by a
writer’s real world engagement with a product, subject, or lifestyle.
When it comes to green living, I have found an endless
number of online marketers hitching their stars to the sun. It is truly unbelievable how many individuals
attempt to sell solar power systems and photovoltaic panels. Almost none of them have ever used solar
power. They have no expertise in this realm. I spend no time
on web pages that represent empty selling.
A few years ago, when I first delved into online
publishing, in addition to writing with authority and establishing credibility, I learned another very important lesson:
Offer at least 20 things of value before asking for something. It’s the Golden Rule of marketing and
connecting in meaningful ways with others.
The 20 things of value may take many different forms. You might offer valuable information in the form of blog
posts or complimentary e-books. Or, the
gift could be an honest review that won’t lead to a sale (because you knew the
product was not all that it was promoted as being). An outstanding tutorial is always valuable,
as is a professional video or Podcast.
You earn loyal followers, and eventual sales, as a result of your
generosity and legitimacy.
A quality blog offers the perfect opportunity to give first. The same is true of Facebook or Google+
communities. One of the reasons I am establishing new Green Living hangouts is to be in a
position to connect generosity to genuine interest and solution-oriented offerings.
As we come together in these places, and bring something worthwhile and
meaningful to the interactions, our capacity to be seen and heard expands in
ways that will generate good energy. That
energy, like the sun’s power, may be harvested in due season.
Note: The author may receive a commission from purchases made using links found in this article. “As an Amazon Associate, Ebay (EPN) and/or Esty (Awin) Affiliate, I (we) earn from qualifying purchases.”