WHAT IS PLAY-DOH?
Play-Doh is a non-toxic modeling material for young children, for older children and, of course, for the young at heart. It is made from a blend of wheat flour, water, salt, boric acid, and mineral oil. Join me here as I review a bit of the history of the iconic play compound.
A BRIEF HISTORY
Play-Doh was first made as a wallpaper cleaner in the United States in the 1930s and became a children’s product in the 1950s when it appeared at an educational convention and was eventually used in schools. Initially the department store Woodward and Lothrop took on the product but when Macy’s and Marshall Field’s saw how popular the modelling compound was, they also took it on. Play-Doh did not have money for advertising so, in what turned out to be a stroke of genius, they arranged for Captain Kangaroo, the then massively popular children’s show, to use it on air once a week. The rest is, as they say, history.
THE COMPANY'S HISTORY, A VIDEO
The Accidental Birth of Play-Doh: Uncover the complete company history via interesting, 10-minute long YouTube video:
CONTINUED POPULARITY
Play-Doh has continued to be popular in the decades that followed and is now available in an endless array of sets that include everything from cans of dough to items like the perennially popular Fun Factory to pop culture themes of the day like Star Wars and Disney. The product made the Toy Industry’s Association Century of Toys List in 2003.
SKILL DEVELOPMENT
Play-Doh is a wonderful product for developing children’s skills. Fine motor skills and hand-eye coordination are enhanced with all of the pushing, squishing, squeezing, and pinching that is required to play with the product. Literacy and numeracy are promoted when a child creates shapes and numbers and acts out stories. Calm and focus are a natural result of this quiet activity that also supports creativity, imagination, playtime and social skills. Whether a child has a few colors of the modeling material or many colors, the options are endless.
TODAY
According to the video shown above, Play-Doh is available in over 80 countries today and the current owner, Hasbro, produces over 500 million cans of the modeling compound each year.
Is there a can of Play-Doh in your future?
See you at the toy store!
Brenda
Treasures By Brenda
MORE PLAY-DOH
Note: The author may receive a commission from purchases made using links found in this article. “As an Amazon Associate, Ebay (EPN) and/or Esty (Awin) Affiliate, I (we) earn from qualifying purchases.”
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