Showing posts with label finding content. Show all posts
Showing posts with label finding content. Show all posts

Sunday, February 21, 2021

A Handy Pinterest Tool That Predicts Future Trends

Review of a Pinterest Tool That Predicts Future Trends

Most of us don't choose what to write about based on what is popular. However, there are specific exceptions. For example, if you have a Home Decor website (as I do), you may want to feature trending products or ideas that are projected to be the current year's rage.

I have to admit, I rarely approach selecting a funky home decor item to write about based upon its popularity. However, I also don't just select items willy-nilly either.

When I'm featuring a product on Funkthishouse.com, it's because:

  1. It's different, funky, and something everyday decorators would not consider.
  2. It's a home decor item loaded with color, design, and style.
  3. It's a product that a select group of home decor junkies tends towards.
  4. It's a creative item or idea that can be added to existing decor.
  5. It's through the roof expensive! For the shock value alone.
  6. It's through the basement inexpensive! Shock value savings.
  7. It's bright, cheerful, and, most of the time, not a neutral color.
  8. It's popular, but only for its originality.
  9. It's a common item, with uncommon prints and designs.
  10. It's bizarre but very cool.
However, there's a particular Pinterest Tool that I do use once in a while to see what future trends for the year will be. After all, who better than Pinterest to be able to compile shopping trends and data?

Pinterest Business - Pinterest Predicts

Have you ever taken a look at this part of Pinterest?


It's interesting to read their stats on a projected year-over-year increase in trends.

When you're over there, you'll notice that the categories are broken down for you: Fashion, Beauty, Travel, Food, Home, Parenting, Well-Being, and more! You'll be able to see each category clearly.

What Information Are You Provided on Each Category?

Click the category you're interested in, and you'll see some easy-to-read information on the popular trend(s) for it. 

You'll be provided with a previous year versus current-year estimation of the global increase in stats/searches/interest items within that category. You'll see easy-to-read and understand percentages broken down by category for items/products/interests.

Since my niche for Funkthishouse is funky home decor, obviously, I had to check out the "Home" category. The projected popular item for 2021 is "Vibey Lights." 

Pinterest points out that Gen Zs (born in the late 1990s to early 2000s) are very much into mood lighting for their rooms. As soon as I read that, I thought, yep, bang on! I have a Gen Z'er in my house, and he's been into LED ambient lighting for several years now. His room features LED lights; behind his piano, behind the bed headboard, and behind his desk; it's lovely.

You can view a collection of vibey-mood lighting here. Most of the products featured at that link are popular LED strip lights.

My son recently purchased these 'vibey' LED strip lights. I highly recommend them. They went up easy, and so far, work perfectly. Oh, and they're not expensive!

Have You Used Pinterest Trends - Another Handy Tool

Pinterest Trends (trends.pinterest.com) gives a breakdown of the top weekly trends by country. You can search by item or category - whatever you want.

I use Pinterest Trends to find popular pins. I like to share a variety of pins, and of course, that includes popular pins. 

Go take a peek at both tools; they're a bit addictive!






Note: The author may receive a commission from purchases made using links found in this article. “As an Amazon Associate I (we) earn from qualifying purchases.”


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