Sunday, February 2, 2014

How to Write for an Internet Audience -- Party Planning Niche

As the Party Planner Contributor on Review This, I have been spending some time on the topics that include parties -- checking out the articles, promoting them and seeing what areas/party topics are lacking in suggestions and advice.

Let me first say, there are a lot of awesome articles about parties. YAY! However, there are a few that niche that could use some help, as well.

This is what I want to talk about today -- giving people what they want and need in our writing. Being a successful and valuable addition to the internet.

Filling a Need with our Writing

You see, we (the Squidoo Community) know that internet searchers are real people looking for real solutions to real problems -- all sorts of problems. The bottom line is -- no matter the subject -- they value experience.

When you have done something and write about it on Squidoo, a blog or your website, you are sharing your experience, what you learned and how/if you would do it the next time. This is valuable information we can share with each other.

This, of course, includes party planning. When I search for ideas for parties online, I want to know specifics, read your real-life experience, the planning and the final outcome. I want to know what worked for you and decide for myself if it will work for me.

What I don't want to see is an article that isn't really an article but a glorified shopping list. Where's the value there? I can go straight to the party supply sites and order anything I might need.

When I started my internet search, what I wanted was some advice, suggestions and assistance. Sure, if you are thrilled with a product that really made your party perfect... I want to know. But, if all you are offering me is a bunch of links to other sites, then why should I visit your article, page, website or blog in the first place? Again, there is no value.

Value is Real and Tangible 

Think about it in this context... The advertising world uses actors to portray real people in real situations to sell their products. Why? Because society is programmed to believe that an announcer "telling" us why the product is great can be deceptive. But, if we see people using it, happy with it, showing us how to use it -- we are much more likely to believe we need or want it.

I guess what I am saying -- and I, personally, think -- is that regardless of the topic you want to write about or whatever your niche is -- Be Real! Share your experiences, what worked, what didn't, how to is a wonderful format to write an article or post. Additionally, if you use "How To" in the title, internet searchers can see, right away, that they need the information.

Bottom line: make it personal, share your experiences, successes and failures. You've already been in our shoes. We can learn from each other and all be better for it.

Writing for the Party Planning Topic/Niche

What does all this mean to anyone wanting to write for the party planning topic on Squidoo? It means tell us about a particular party or event you planned or were a part of. Show us pictures, share your decisions -- good and bad -- tell us the story of hosting or planning that party for that specific occasion.

Instead of writing an article titled: Dora the Explorer Party Goods

Write this: My daughter's Dora the Explorer Birthday Party

Instead of this: Planning a Wedding
Write this:  How I Planned my Entire Wedding Myself

Instead of this: Planning a 4th of July Party
Write this: Ideas from our Annual 4th of July Patriotic Party

You get the idea... By sharing from first hand experience you build credibility and authority with searchers and with search engines. We'll believe you and listen to your advice.

Now, head off to Squidoo and write a party planning article that will help others. If you are not sure where to start or need inspiration, try reviewing a product you have used from one of the following lists: Party Planning Books, 3 Tiered Stands and St. Patrick's Day Party Items. Or, strike out on your own. Either way, I can't wait to read it! Good luck!

5 comments:

  1. Excellent article. Great tips for any niche! Thanks.

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  2. This is truly excellent advice and is applicable to all niches! Few things I hate worse than going to a site, because the Google search sends me there, and finding a bunch of links or as you are noting, a list of supply links. While it is true that I do want the list in the end, long before I get to that, I want to know the "how"! I agree with you completely.

    You have spoiled me over the last few years with you details for party planning. It is always clear when I read one of your articles, that you are speaking from experience and a base of actual knowledge. That is what I want when I search for help and suggestions. Oh, and I do buy from those types of articles. I never buy from a site that doesn't offer me something more than a search on Amazon would offer me.

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  3. Thanks ladies! Yes, Cynthia, I don't buy from sites that are trying to copy or take the place of Amazon. I can go there when I am ready. I want the info and the products used!

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  4. This post truly resonates with me. As I went searching for pages to feature in my niche, I was left cold with all of the impersonal sites that just want to sell, sell, sell. I found little or no value. There was no story. There was no first-hand experience. I appreciate your focus on the value-added aspects of being a unique writer and reviewer. Thank you for raising the bar (or perhaps I should say the tiers since I really liked those three-tiered serving stands you featured). :-)

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  5. LOL -- Thank you RW! I also appreciate and love the fact that you react the same way I do to the "sales-y" sell. I prefer to feature I product I have experience with and then show people how I used it. When people are "shopping" conscientiously, they go to a store website. When they want information, advice & suggestions, they find our articles. :D

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