I have just discovered the vibe, ‘Coastal Grandmother’. Let’s take a minute and review exactly what that vibe is all about. It’s not just a reference to a woman but it is also a feeling and a lifestyle that is currently enjoying favor and being celebrated on sites like Instagram and TikTok.
According to Tik Tok user Nicoleta (@lexnicoleta), the movement includes women young and old who “love Nancy Meyers' movies, coastal vibes, recipes and cooking, Ina Garten, cozy interiors and more.” She also says the movement is about taking time to enjoy life. About slowing down.
I had to look up Nancy Meyers' movies and it turns out that the list includes Private Benjamin (Goldie Hawn), Father of the Bride (Steve Martin, Diane Keaton), The Parent Trap (Dennis Quaid, Natasha Richardson), What Women Want (Mel Gibson, Helen Hunt), Something's Gotta Give (Jack Nicholson, Diane Keaton), The Holiday (Kate Winslet, Cameron Diaz), It's Complicated (Meryl Streep, Mel Gibson) and most recently, The Intern (Robert De Niro, Anne Hathaway). They are all very popular, fun movies geared toward women. I now know who Nancy Meyers is and can say that I love her movies even if I did not recognize the name of the American filmmaker. You can check out Nancy Meyers' movies here on Amazon.
USA Today calls the style “classic and timeless”. You might be a Coastal Grandmother if you like Grace and Frankie’s (2015-2022) home style in the program of the same name, Diane Keaton’s style in Annie Hall (1977) and Meryl Streep’s home in Complicated (2009). I definitely love those styles though I cannot say that my home style is classic or timeless. My home is simply casual and comfortable but those are Coastal Grandmother feelings, too!
Glamour says the term applies to the “perennially summertime lifestyle of a beautiful older woman.” They say that she likes natural products and looking after herself. That she enjoys simple, quality things. That she loves wine and book clubs and life. I definitely love the ideas of an easy summertime lifestyle, of relaxing with a glass of wine and of going to my book club meetings!
Most interesting, I thought, was Glamour’s statement that the Coastal Grandmother prefers real life to life online and I will take that as a reminder to walk away from my computer and celebrate life everyday.
Anne Hathaway at 39 is much younger than you would think of as a grandmother but says that she loves the style and even shared a photo of herself online sporting comfortable khaki pants, shirt and a bucket hat. All were comfortable and all were in neutral colors. Two more great Coastal Grandmother characteristics.
On TikTok, Nicoleta expanded on the comments mentioned previously by saying that Coastal Grandmother “is the feeling that you get when you’re visiting your friend at the beach. A cozy, safe feeling.” I can’t imagine not loving that feeling.
In case you are wondering, no, you don’t have to be a grandmother nor do you have to live on the coast to be characterized as a Coastal Grandmother and yes, there is a Coastal Grandfather equivalent. Glamour cites Stanley Tucci as an example.
I like TheStyleEquation’s definition of the movement as shown here in this short video from TikTok:
I illustrated the top of this page with a fun, printable graphic from Echowood Printables on Etsy. I love the elements that creator Logan has woven together to create her interpretation of this trend. Click here to see Logan's visual representation on Etsy. Her print is an inexpensive way to add this trend to your home's decor.
@thestyleequation The latest trend, not just for grandmothers! #coastalgrandmother @Lex Nicoleta #lifestyle ♬ original sound - Jennifer Ebelhar
You will also find some interesting, on trend Coastal Grandmother clothing and decor pieces here on Amazon.
Treasures By Brenda
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