Ace Hardware is known for it's multiple paint products and their paint mixers which are able to give the customers the exact paint colors they desire. In mid-2018, in conjunction with Clark and Kensington Paint, Ace decided to run a consumer-led color contest to select a new batch of colors for 2019.
Ace held a Neighborhood Paint Party in March, 2018 where consumers were encouraged to hand mix, create and name their own paint color for a chance to be entered into Ace's Color of the Year Contest.
The Winning Color of the Year
Twenty-five finalists were selected from the entries by a panel of Ace color experts and over 35,000 fans voted for their favorite color via social media channels.
The winning Clark+Kensington color was created by a New Jersey woman who states she was daydreaming about enjoying a delicious dessert while on a relaxing vacation.
“The color is soothing and yet bright; sweet with just a bit of tartness.”
She named her mellow yellow winning color “Pineapple Cream Granita”. As the winner, she also received a $1,000 Ace Gift Card.
Runner-Up Winners
Six runners-up were also selected and these colors are now all available at your local Ace Hardware store. The six other colors are:
- Jack Come Back! (a burgundy red)
- Shake Your Flipper (a sea blue)
- Leroy the Rooster (an orange shade)
- Warm Llama (a gray tone)
- Tina's Patina (an aqua blue shade)
- Miracles in D'skies (a deep blue with a turquoise tint).
The six runner-up winners each received a $250 Ace Gift Card.
Ace is the Place
For more than 90 years, Ace Hardware has been known as the place with the helpful hardware folks. The paint contest has now made their paint department even more helpful.
If you need paint, especially a unique color, for any of your household projects, visit the Paint Studio at an Ace Hardware near you and enjoy choosing the one that suits you best. All seven of these new customer-created colors are exclusive to Ace Hardware.
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Visit ACE online or your local neighborhood store and choose your favorite paint color |
*Ace Hardware paint color contest article written by (c) Wednesday Elf on 7/20/2019
**Images scanned from a free paint chip flyer obtained at my local Ace Hardware ~ Jerry's Ace in Eldridge, Iowa.
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