|I Live What I Write - This is Real|
As the Green Living Contributor for Squidoo, I often go in search of articles and reviews to feature. My ultimate goal is to promote exceptional content energized by a writer’s real world engagement with a product, subject, or lifestyle.
When it comes to green living, I have found an endless number of online marketers hitching their stars to the sun. It is truly unbelievable how many individuals attempt to sell solar power systems and photovoltaic panels. Almost none of them have ever used solar power. They have no expertise in this realm. I spend no time on web pages that represent empty selling.
A few years ago, when I first delved into online publishing, in addition to writing with authority and establishing credibility, I learned another very important lesson: Offer at least 20 things of value before asking for something. It’s the Golden Rule of marketing and connecting in meaningful ways with others.
The 20 things of value may take many different forms. You might offer valuable information in the form of blog posts or complimentary e-books. Or, the gift could be an honest review that won’t lead to a sale (because you knew the product was not all that it was promoted as being). An outstanding tutorial is always valuable, as is a professional video or Podcast. You earn loyal followers, and eventual sales, as a result of your generosity and legitimacy.
A quality blog offers the perfect opportunity to give first. The same is true of Facebook or Google+ communities. One of the reasons I am establishing new Green Living hangouts and circles is to be in a position to connect generosity to genuine interest and solution-oriented offerings. As we come together in these places, and bring something worthwhile and meaningful to the interactions, our capacity to be seen and heard expands in ways that will generate good energy. That energy, like the sun’s power, may be harvested in due season.
I encourage you to take a look at this green living review. It’s the type of content I value because it offers up solutions, resources, a free book download, and a topic of urgency. The author, Kathryn Grace, is someone who has great credibility with me because of her real world immersion in critical issues related to our biggest environmental challenges.