Authors Need To Market Their Work
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| Writer Image courtesy of Pixabay.com |
One of the gifts that I just received for Christmas was the book Social Media For Writers. My daughter thought it might be helpful for me to brush up on the skills needed to be successful with the use of Social Media in regards to my marketing strategy in order to sell my books.
If you are a regular reader of Review This, you are probably aware that I published my first Cozy Mystery novel in October of 2017. Then in November I published my second book in the series. It isn't like in the past when if you were lucky enough to find a publisher for your books who offered you a contract. Back then if you were a writer with a large publishing firm, they did a lot of the marketing for you. A lot of us have gone the self-publishing route which means that all of the marketing is up to us, the author. Even if we had a big name publisher we would need to market our own work. Most publishing companies of today only spend their advertising money on well known authors (who kind of don't need it but that is another topic all together!).
Those of you who know me probably think that I probably already understand how to use social media because this isn't my first rodeo with a writing gig. I might have published my first fictional work but I've been around the block several times when it comes to promoting my online writing ventures. I do understand the basics of social media and use it regularly but I will admit not to its fullest potential. The game is different for authors in particular and let's face it...the way to use these social networks changes on a regular basis. How many times have you reached a point where you feel that you have figured it all out, to have one or two of the popular sites change the playing field? I'm guessing a lot!
So, I really appreciate my daughter gifting me this book! I'm reminding myself of the basics while being able to come up with a strategy for my writing and promotions.
What I like about this book by Tee Morris and Pip Ballantine is that it is written in an easy to understand format. As I said, I'm not new to social media but even if I were the content would be easy to understand. They do a really good job of explaining how each option works and best practices for a writer to use on each platform. They cover blogging, podcasting, Twitter, Facebook, Tumblr, Google+, YouTube, Pinterest and Instagram. Do they recommend that you try to use all of them? Actually, no. They understand that if one were to try to have a solid presence on all of them; there would be no time for the actual writing of the books. They suggest that you pick the three that you are most comfortable with and go from there.
As I am studying this book, I feel confident with their advice. They are both authors in their own right and I can tell by the content that they actually use social media to promote not just this book but a series of books that they have co-authored together. I don't know about you but for me that is huge. I'm sure that you have experienced the same as I have over the years with getting advice from a so called expert who has less experience than you do when the dust all settles.
I really like that the authors break down the formats and give realistic time frames for using them. Having experience with most of these social media networks, I can tell that they are giving good information on the time that can be invested in working with the different options. They are even honest about having invested a lot of time on a few of them and figuring out that for their needs and their time constraints, it wasn't worth it. That doesn't mean that you will come to the same conclusion because we all have different styles and comfort levels. I do appreciate their honesty in the results for themselves!
Now, I realize that not all of you are planning to write a novel or a work of non-fiction; that being said I do know that many of you have a strong online presence either contributing here on Review This or your own sites. Perhaps you contribute on another multi-user site. My point is that much of the information will be beneficial for your online work as well.
I know in the past, I have tried to have a presence on all of the social media sites. It doesn't take long to get burnt out trying to keep up. Reading a book like Social Media For Writers is helpful in reminding us of what it is we want to accomplish and the audience we are trying to reach. This book gives some realistic advice on coming up with a strategy that is not overwhelming and that with the proper effort put forth should offer a successful result. It is not going to happen overnight but with dedication and a good plan, it can happen.
I am finding this book very helpful and I think that many of you will, also. I know I am changing my strategy after having read it. I am going to concentrate on three platforms and not worry about all of the others. How about you? If you were going to limit your marketing to three platforms, which would you be willing to invest your time in?
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